It's high up to prevent it from being attacked by a giant puppet of Mike Moser.

This thing. It’s … amazing. Even more amazing once you realize it is located along the route most teams will take to get to the Thomas & Mack Center.

This isn’t so much an awesomely obnoxious billboard as it is a challenge to the rest of us. What have you done today to piss off opposing teams and fan bases?

I mean, I thought I was doing my part with my bottomless supply of New Mexico/Fresno/Reno/Laramie meth jokes. But now? I just don’t know anymore.

Everything is different now.